Thursday, August 13, 2009

Material World and Trek Nuts

More posts coming later this week, however in the meantime I present the great American Bicycle making company's new pitch to get you to buy their champion making products...

Now we've never known Lance Armstrong to be a humble man. His first book, "It's not about the Bike", definitely spelled that out for us who were in doubt.



It seems Trek has decided to part ways with Lance and even Contador for that matter now and in an increasingly material world has come up with a new brazen announcement that we should have all known from the beginning. That announcement is simply that it seems that everything is about the bike. However I knew something more sinister was at work here, as one of Lance's victories was aided by Litespeed bikes painted to look like Treks. I just happened upon their website this morning through a url error to be greeted with this...




Which to me read something like this...



With this new XXX dual groupo you're sure to win everything you try, which explains this year's TDF result. Obviously Lance was not able to upgrade to the new model Trek nuts (opting unwisely for the XXX collarbone, and thus the 2010 model Contador was sporting clearly shows that the new model was superior, being "beefier, stiffer, more precise (you can really see those veins) and lighter". Sorry Lance but I seriously doubt "The Shack" nuts are going to be as good. With all the years of internal R and D going in in cold winter months in Wisconsin, it looks like Trek has a good head start on the competition in performance design in this area.


And of course as we all know now "It's all about performance".

2 comments:

elizabeth said...

Oh Trek copy cats

Nike did it in 1991 - gotta be the shoes.

So now I can play basketball like Michael Jordan and win the Tour. Awesome.

ZaskarLE said...

I don't think they have "WSD" Trek Nuts yet...We'll have to put in a request.